X-Rite ColorChecker White Balance Card

White Balance Control for Photo and Video from Capture to Edit

An A4-sized target for delivering accurate tonal response in high key situations. Allows for assessment of correct exposure and eliminates colour shifts. Count on a neutral reference point across the mixed lighting conditions.

Special Price AU$39.60 Incl GST Regular Price AU$83.60 Excl GST
Per Each

The ColorChecker White Balance target is spectrally neutral to deliver accurate white reproduction for both photo and video workflows. Use it to perform custom in-camera white balance to guarantee precise, uniform, neutral white – under any lighting condition. Ideal for photographers and filmmakers.

You’ll be able to:

  • Eliminates inaccurate white balance that results in colour casts and lack of consistency between lighting conditions.
  • Improve the colour preview on your camera’s display so your histograms are more reliable
  • Make post-production colour editing faster and easier by eliminating the need to neutralize each image individually


Why can’t I use just any white object?
White balancing on a piece of paper or other gray element in the scene may seem like a simple workaround, but most objects are not actually neutral under all lighting conditions; and they’re certainly not consistent. An inaccurate white balance will result in colour casts and a lack of consistency between lighting conditions. That’s why the ColorChecker White Balance target will deliver a better experience for both professional and hobbyist filmmakers and photographers.